DentalArt
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About Client
Dental Art is a dental clinic on the left bank of Kyiv, located in the Komfort Town residential complex (on the border of the Darnytskyi and Dniprovskyi districts). The clinic offers a full cycle of dental services — from diagnostics and cavity treatment to implantation, orthodontics, prosthetics, surgery, and pediatric dentistry. The team includes more than 11 doctors with 6+ years of practical experience, and the clinic has served over 11,000 patients to date. Diagnostics rely on iTero digital scanning and microscopes
Purpose Project
Build a clinic website that serves both as the primary patient-acquisition tool and as a technological template for the studio's future projects in the medical niche. The key requirement was a flexible ACF-based admin panel where each page block appears automatically only when its content is filled in, with no developer involvement needed for routine content updates
Example Interfaces
Deployment
and features
- Filled in → displayed" principle: every page block (facts, testimonials, cases, FAQ) is independent and disappears automatically if its field is empty
- Automatic link hiding: a service without a filled-in description is shown on the site as plain text with no active link, preventing visits to empty pages during content rollout
- Hidden "before/after" case bank: treatment result photos are stored in the database and shown on service and category pages, but direct case URLs are blocked from Google indexing (redirect to homepage); case selection per page is configured in the admin panel (category → specific examples)
- Flexible testimonials logic: on the homepage — automatically via TrustIndex; on category and doctor pages — added manually via the admin panel; on service pages — inherited from the parent category's testimonials
- Booking form with full lead context: the CRM receives the page URL, the service name the request came from, UTM tags, and the timestamp — giving the client the exact source of every lead
- Bulk price update tool: the admin panel allows raising prices across all or selected services at once — by a fixed amount or percentage — without editing each service card manually
Dates and figures
- Project start date: December 24, 2025
- Developer number: 3 developers
Technologies
- WordPress
- ACF
- MySQL
- PHP
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